The company has shown interest in self-driving car industry
by investing around $842000 (100 million yen) in a robot cars start-up, ZMP.
Image sensors, which is referred to as the eye of a camera, is ruled for long
enough now by SONY, something which has led the company’s share price to rise
five folds. The company is planning to develop a self-diving car with ZMP’s
robotic sense with their niche expertise in the cameras technology.
A Self- driving car can require up to 10 automotive cameras
for the right image and surroundings perception. The price of such a camera
will be four to five times more than the smartphones’. Apparently, as predicted
by analysts, the demand for automobile cameras will rise to 102m (a threefold
increase)
Sony announced last October that they will be start their
CMOS image sensor’s mass production this year in December.
“We built the market for smartphone cameras. Now we can
do the same with automotive cameras,” said Shoichi Kitayama, Sony’s general
manager heading the automotive team.
The Company is not planning to launch a Sony-branded car
unlike Apple, who have big plans for the automotive industry.
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